As Capital One moved from New York to South Beach, cardholders were able to experience the same level of service they’ve come to expect, but now with that distinct Miami flavor. As guests ventured through the sugar-white sands and sampled all sorts of delicious food and drink, Capital One was there to provide an experience they felt was reserved just for them.

As creative lead, I tapped into some of the more surprising elements in the culinary world by creating Unexpected Pairings, with activations meant to surprise palates, play with taste buds, and introduce unusual food pairings that were sure to change the way cardholders view food. The Capital One activation footprint served as the ultimate gathering spot for Grand Tasting attendees to relax and refresh and experience food in new ways.

Role: Creative Lead