Ketel One Botanical is a low-proof spirit that is distilled in the same way gin is, but is actually a new kind of vodka. Clocking in with only 73 calories per serving, no carbs and a lower-proof than other distilled rivals, Ketel One Botanical strikes a chord with health-conscious consumers.

Before the launch of Ketel One Botanical, it was important to educate distributors about the unique beverage. This parallax microsite introduced the new product, including all the information needed to market and promote each of the three expressions: Grapefruit & Rose, Peach & Orange Blossom, and Cucumber & Mint, which are created by distilling with real botanicals and infused with natural fruit essences.

To showcase the deliciously fresh taste experience that contains no sugar and no artificial flavors, a natural take on the site was inspired, utilizing the brand’s beautiful floral and fruit imagery with the addition of soft, yet bright color scheme and imagery.

Role: Creative Lead