Aloft & W Hotels
Safari Village
at Coachella
Aloft & W Hotels
Safari Village
at Coachella
Marriott provided luxury accommodations on the Coachella campgrounds for members who wanted the ultimate glamping experience. We designed three safari tents to take on the vibe of Aloft Hotels, embracing the music scene with details such as a Marshall mini-fridge, electric guitar, and Specdrums rings that turn color into music with a single tap.
The luxury yurts were modeled after the newly opened W Hotel located on Palm Dubai. These air-conditioned yurts provided respite from the heat and dust at the festival with a king-sized bed, fully stocked refrigerator, and living area to give the illusion of staying in a W Hotel room.
Role: Creative Lead
Different.
By Design.
Different.
By Design.