The Pennsylvania Conference for Women is a non-profit, one-day professional and personal development event for women that features more than 100 renowned speakers, such as Amal Clooney and Serena Williams, sharing inspirational stories and leading seminars on the issues that matter most to women. Since the first Conference in 2004, this annual event has grown to attract 10,000+ attendees and truly impact lives.

As a sponsor of the 2018 Pennsylvania Women's Conference, Prudential offered free expert advice on financial wellness and holistic solutions to attendees. Four female artists were hired to each create a large-scale mural based on one of four themes: finance, health/fitness, self-care, and career goals. 

The overall theme of the space was ‘See Your Future Selfie’, and each wellness wall created a private space for women to engage in 1:1 conversations with experts in each of the themes, along with stations where artists personalized canvas bags with inspiring phrases as a takeaway reminder of their personal goals.

Role: Creative Lead