Johnny Digital was one of the most collaborative projects I’ve worked on. From concept to coding, it took all of a week to produce. My team of copywriters, designers, and developers worked in tandem to create an unusual RFP for a group who provides resources for developing families. Once the concept was decided upon, we used a character that I had made in my free time and developed a one-page website showing the client which audience segment they were missing and how a digital campaign could impact their organization. We had a lot of fun creating this ‘Day in the Life’ of Johnny Digital, showing an example of how this audience moves throughout their day.