Electric Zoo, also known as EZoo, is an annual electronic music festival that lures over 90,000 fans to five stages at Randall's Island Park over Labor Day weekend annually, and T-Mobile came back for a fifth straight turn as festival sponsors.

With nearly all three nights of the festival sold out, T-Mobile gave fans another chance to snag tickets through an IRL scavenger hunt featuring some of their NYC stores as the X's on the map -- it only took a few hours for fans on social to chase down and claim the elusive event passes.

With the theme that music connects us all, T-Mobile participated by offering perks for customers and all EDM fans in attendance. During EZoo weekend, festival attendees traveled between Manhattan and EZoo on a magenta-wrapped ferry, complete with an on-deck glam station where they could fancy themselves up in full spirit animal regalia. The best place to catch the action was at the premium T-Mobile viewing deck overlooking the main stage, complete with charging stations, another animal glam station, magenta cotton candy, and a private bar.

Role: Creative Lead