Together, Visa and Chime partnered to encourage young people to make smart decisions with their finances. I was tasked with developing a social campaign, and we brought in young NFL players CeeDee Lamb, Eddie Jackson, and Josh Jacobs to share what their personal Money Moves are and what they needed to succeed financially, professionally, and personally. We developed the style of behind-the-scenes action on set to represent their behind-the-scenes support systems that help them make the right moves in their lives. Rather than scripting out the spots, we created a series a questions that would get the kind of responses we were hoping for while keeping the answers genuine and honest to who they are and what each player has experienced. These are their Money Moves.

Role: Creative Lead