When the New York City Wine & Food Festival (NYCWFF) was forced to go virtual this year, our clients at Capital One, a three-time presenting partner of the festival, were challenged with how to continue to provide their cardholders with unprecedented access and exclusive benefits within the virtual event. To respond to the challenge, we developed an exclusive virtual culinary event for Capital One cardholders that took them Beyond Takeout. Leveraging the wider Endeavor network, 160over90 secured Padma Lakshmi and Gail Simmons who walked cardholders through an intimate and hands on cooking demonstration offering them a fun night in. The live virtual experience was hosted on a fully custom microsite I designed where guests had the opportunity to interact with Padma and Gail through live questions. Additionally, all attendees received a customized culinary kit in advance of their class including all the key ingredients and tools they needed to cook alongside the pair.

Role: Creative Lead